After traveling many beaches around the world, two friends, Valeria de Santis (Peru) and Francisca Martínez (Chile) had the idea of creating a concept and lifestyle that would represent them. This is why in 2016 Demar was born, a line of beachwear designed for free-spirit, adventurous and empowered women, who seek to feel beautiful, confident and comfortable with themselves .


Each Demar piece starts as a drawing full of colors and illusion, then it’s produced with high quality fabrics brought from different parts of the world, handmade embroidery, details and plated accessories in 24k gold or silver, to achieve a unique and exclusive piece of art. A Demar soul is nomad and versatile , always searching for the endless summer.

Val y Fran